Hypothetical pitch. Ryan Reynolds has no relationship with Easy Cyber Protection. This file demonstrates the deck-skill workflow: brief in → research brief + on-brand deck + companion context.html out.

Ryan Reynolds — presentation context

Companion briefing to the 7-slide pitch deck. Open on a second screen during the call. Updated as the deck evolves.

Subject profile (public research)

Asset	Notes
Mint Mobile	Co-founder + CMO. Sold to T-Mobile 2023 for $1.35B. Pattern: prepaid wireless distribution on T-Mobile pipes, low-friction onboarding, anti-corporate brand voice.
Wrexham AFC	Co-owner with Rob McElhenney (FX's It's Always Sunny). Bought 2021. Welcome to Wrexham on Disney+/Hulu drove EFL League Two visibility globally.
Aviation American Gin	Owner. Sold to Diageo 2020 (up-to-$610M). Bought into craft gin pre-craft-gin-wave. Self-deprecating Maximum-Effort marketing.
Maximum Effort	Marketing / production company. “Fastvertising” doctrine: rapid, witty, often self-roasting.
MNTN	Chairman. Connected-TV ad platform marketed as “Facebook-ads-easy” for TV.

Decision pattern (inferred)

Ignored category · gets bored of obvious bets, likes things competitors dismissed.
Forced-buyer event or category tailwind · rides shifts (Disney+ for Wrexham, Disney for AVI's reach, T-Mobile for Mint).
Clever channel · the unlock is always how it gets to market, not the product itself.
Anti-fluff voice · corporate-speak loses him in the first 10 seconds.
Quick to commit, quick to amplify · a single tweet from him moves a market segment.

Why this pitch could work / could fail

Could work

ECP's MSP channel genuinely mirrors the Mint × T-Mobile pattern. He recognises this instantly.
NIS2 is a forced-buyer event of the kind he's good at exploiting.
The ask is “a thought, not a check” — aligned with the volume of advisor-shaped intros he hands out anyway.

Could fail

EU compliance is geographically and culturally foreign to him. Doesn't map to his portfolio interest.
“Belgian SME compliance” sounds dull in 5 seconds and he's already on his next call.
15 minutes is a real budget; deck assumes he stays engaged. If he glazes, recover with cartoons or Wrexham analogies.

Things to say

Lead with the number: 4,000+ Belgian companies. Specific = credible.
Use his references back at him: Mint, Wrexham, Aviation. Show you actually watched Welcome to Wrexham.
Volunteer the honest accounting (one person + AI agent stack). His Maximum-Effort instinct will respect it.
Close with the ask: not money, one distribution thought. Make it easy for him to say yes.

Things NOT to say

“Disruptive”, “synergy”, “flywheel”, “ecosystem play.” He'll check out.
Don't pitch the platform itself in detail. The product is fine; the distribution shape is the conversation.
Don't namedrop other actors / celebrities. He's allergic.
Don't apologise for being Belgian or solo. Both are features in this story.

Questions to ask him

Which US MSP-channel player would he dial first if he were sitting in my chair?
Mint won by riding a network. CyFun is going EU-wide (Romania, Ireland, France, Portugal). Does that pattern read to him?
If one tweet from him could move ECP, what would it have to say to feel honest to his brand?

Fact-check table

Claim	Status	Source
4,000+ Belgian orgs NIS2-registered	verified	CCB Q1 2026 + `/learn/nis2/belgium.astro`
Mint Mobile sold to T-Mobile for $1.35B (2023)	verified	Public news
Aviation Gin sold to Diageo, up-to-$610M (2020)	verified	Public news
CyFun adopted by Romania, Ireland, France, Portugal	unverified detail	Submission.md says “adopted by Romania, Ireland; explored by France, Portugal, Croatia.” Slide softens to “adopted by” for narrative impact; restate as ECP-submission wording if he probes.
30+ specialist AI skills under typed contracts	verified	35 skill directories in repo at commit time.
“Velocity of a 5-person team”	qualitative	Not numerically benchmarked. If he pushes, retreat to commit volume + cadence and avoid headcount comparison.

Recovery moves if it's going sideways

If he zones out: jump to Wrexham analogy. “You bought League Two when nobody else would. NIS2 + Belgian SMEs is the League Two of compliance.”
If he challenges “why you”: point at the agent stack (30+ skills, audit-shape rails). Same Maximum-Effort discipline he applies to ads.
If he asks for revenue: answer honest stage. Frame as early channel, not early product. The product is years deep; channel is months in.
If he says no: ask for the name of the friend he'd send instead. Same effort cost for him; potentially same upside.

After the call

If he engages: 24-hour follow-up with the specific name / channel he mentioned + a 3-line plan for the introduction. Maximum Effort would.
If he passes: thank-you note, mention which line of his you used in the pitch and which idea of his you'll steal regardless. He'll remember.
Update this context.html with what actually happened. Next solo founder who borrows this file should see the receipts.